Should you outsource your marketing to an agency?

Should you outsource your marketing to an agency?

In my work as an accounting firm coach, consultant and mentor I am regularly speaking with firm owners and managers about marketing. In the current climate where finding great team members is “hard” and finding clients is “easy”, the focus of marketing activity is...
My takeaways from Xerocon 2023 in Sydney

My takeaways from Xerocon 2023 in Sydney

Xero’s big conference is known as Xerocon and was held in Sydney on 23 and 24 August 2023. I attended both days in my role as an accounting firm coach, consultant and mentor to keep up to date with what’s going on in the tech space. Here are my takeaways. Xero know...